Why Buy Local?
Buying locally grown Wisconsin food helps strengthen regional economies, support family farms, provide fresh foods, reduce negative environmental impacts and preserve the local landscape.

Local Buying Can Strengthen Our Economy
Buying locally grown products supports local economies. Farmers living and working in local communities put their profits back into the community by buying local goods and services and paying taxes.

Buying Local Helps Preserve Quality & Freshness
Locally grown food can reach your table less than 24 hours after it is harvested, preserving its freshness and peak nutritional value. Foods shipped from other states and countries can take several days to weeks to reach you. In addition to freshness, buying directly from farmers gives you the opportunity to learn more about how and where the food is grown or raised and if those practices are consistent with your values.

Buying Local Helps Preserve Natural Environment
By supporting local agriculture, you help to protect Wisconsin's farmlands from urban development. This means protection of open spaces, natural ecosystems, and biodiversity. Buying local food helps to reduce dependence on foreign oil needed to ship food thousands of miles.